info.link x Brame.io: Gamification Marketing meets GS1 Digital Link
Zurich / Hamburg, May 22, 2025. info.link, the market leader in Digital Labels, and Brame, the world’s leading platform for gamification marketing, are launching a strategic partnership to make the packaging of the future a reality. The brands wepa and teethlovers have already integrated the joint solution into their packaging.
Interactivity Meets Infrastructure
By integrating Brame’s gamification campaigns into the info.link module library, a new level of brand communication via packaging emerges. Brands can now deliver dynamic marketing campaigns in real time through the GS1 Digital Link on product packaging.
This integration enables:
- 🧠 Playful, targeted consumer engagement directly on the product
- 🔁 Dynamic campaign control without reprints or agency dependency
- 🧾 Future-proof and legally compliant QR codes via GS1 Digital Link – fully compatible with the global 2D migration
“With info.link and Brame, every package becomes an experience. The ability to dynamically tailor content by audience, region, or time slot elevates packaging to a new level — as a relevant touchpoint in the daily lives of consumers,” says Max Ackermann, Founder of info.link
Born from the GS1 Ecosystem
The two partners met at the GS1 Solution Partner Day and have already delivered successful joint projects.
With info.link as the platform for managing and linking GS1 Digital Links and Brame as the leading provider of modular gamification, companies can now create interactive consumer touchpoints on their packaging — while also meeting upcoming Digital Label requirements such as the Digital Product Passport or Green Claims regulations, without adding IT complexity.
Case Study: wepa (info.link x Brame)
wepa, a leading hygiene paper manufacturer, has integrated the GS1 Digital Link across all products in its sustainability line "mach mit!". Customers can now use the packaging to access a giveaway scratch game developed by Brame, offering a starter kit worth over €10.
“It’s great to see how our originally compliance-driven solution, the Digital Label, is now becoming a powerful new consumer touchpoint through a gamified campaign.” says Carina Dillmann, Brand Manager, wepa mach m!t.
Case Study: teethlovers (info.link x Brame)
teethlovers, innovators in oral care, already use info.link to expand all their products with Digital Labels via GS1 Digital Link. Through this link, customers are directed to an interactive quiz — implemented with Brame.io — where they can test their knowledge and earn discounts.
Next Stop: ECR "Live"
The companies will officially launch their strategic partnership at this year’s ECR “Live” Conference on July 1–2, where they will present product updates together.
About info.link
info.link is the global Digital Label for compliant and transparent product and media communication. The platform enables future-ready QR codes and multilingual product pages, covering over 50 use cases including Green Claims, Digital Product Passports, warranty info, recycling guidance, promotions, customer support, and more.
About Brame
Brame is a gamification marketing platform that helps companies integrate game-like elements into their marketing and sales strategies to better engage and activate customers. The platform offers a drag-and-drop builder for quickly creating custom gamified experiences that can be embedded across channels like websites, emails, or social media.
